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UX Researcher Scientist, 

Chief Research & Design Officer

I specialize in driving innovation, leadership, and research spanning various sectors. With a passion for building winning teams, reducing effort while increasing impact, and maintaining a strong focus on customer value, I’ve had the privilege of working with some of the most prominent organizations and institutions. 

My approach is grounded in a lean design research practice that transforms business cases into actionable insights. I specialize in omnichannel products and services, including FinTech and and MedTech, educational games, and online-to-offline experiences.

 As a seasoned professional with a diverse skill set, I bring expertise in:

  • Business modeling
  • User experience (UX)
  • Strategic thinking and acting
  • Quantitative and qualitative research
  • Field research
  • Communication
  • Rapid prototyping
  • Design thinking
  • Virtual and augmented reality
  • Machine learning and artificial intelligence

My journey includes two published books on video game research, motivation, and learning, alongside collaborations with industry giants like Amazon, Equinix, and Nielsen, among others.

With honors such as being a Fulbright Fellow, a scholar supported by the National Science Foundation and the National Institutes of Health, and a recipient of the Orion Innovation Award, I’ve consistently pushed the boundaries of knowledge.

As the Editor In Chief Emeritus of the International Journal of Games and Computer-Mediated Simulations, I’ve contributed significantly to the field of games and simulations.

My commitment to research and innovation extends beyond the corporate world, as I’ve made valuable contributions as an Adjunct Professor, Game Developer, and a Public School Teacher in the field of education, focusing on serious games and virtual reality.

I’m here to share my insights, experiences, and passion for innovation and leadership. Join me in exploring the boundless possibilities of driving change and creating a brighter future.

Connect with me: LinkedIn